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Get Our New Toolkit: Free Imagery Resources for Nonprofits

We all know that storytelling is critical to reaching and maintaining an audience. But content creation can be a persistent challenge for nonprofits—especially with limited resources and multiple communications channels. Fortunately though, it’s easier than ever to illustrate your messages with beautiful, free imagery. You just have to know where to look. Over the years, […]

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Evaluating the Shelf Life of Your Logo

When is the right time for your organization to get a new logo? You might imagine that someone who does design for a living would answer, “Right now! Let’s get started!” But the truth is, you may not need a new logo. And there’s no prescribed lifespan for an organization’s identity. (Sadly, this is not […]

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Crafting Personas: The D&D Approach to User Experience Design

No, the “D&D” in this post title does not refer to some tech-industry acronym. As the 12-year-old inside you might remember, it stands for Dungeons and Dragons. Surprisingly, the decidedly untechnical paper-and-pencil game is quite relevant to today’s world of internet marketing, and here’s why: user personas! D&D players (or so I’m told…) start by […]

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Retina Displays: What They Are and Why They Matter to Anyone with a Website

  If you’ve read our previous article on low-res and high-res imagery, you know that the web was initially designed to display images at 72 pixels per inch (ppi). This is considered “low-res” on the spectrum of potential pixel density, but as most screens—computer, mobile, TV, etc.—can only display at 72 ppi, it’s not a […]

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SEO Basics for Small Business Owners and Nonprofits

At its best, Search Engine Optimization (SEO) is a process of combining great site content with great programming to extend a networked community of interested parties.  At its worst, SEO is a firm promising you the top spot in Google, horrible content-rewrites, and exquisitely useless link-building.  Read on for our guide to making SEO work […]

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Marketing on the Web: What’s Different and What Works

You have a great business established or maybe you’re just starting out and it’s time to get noticed.  You need to market on the web, but you’re lost in an almost unfathomable jungle of shady web design firms and ‘SEO’ companies?  [What is that SEO thing anyway?] We offer you some of our own practiced […]

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How Much Should a Web Site Design Cost?

As a design business we’re often asked how much a simple web site costs. How much should a car cost?  A cup of coffee?  Like most things, the price of web design is determined by value.  Read on for our thoughts on the subject. Simple isn’t So Simple When you first look at the Google […]

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Why Your Organization Should Be Blogging

While blogging has gone through numerous forms online over the last fifteen years, one thing hasn’t changed: it’s usefulness in giving your site visitors a clear impression of the timely relevance of your website. First Impressions Nothing gives a bad impression quicker than seeing the site blog, front-and-centre, with the “latest” news being six months […]

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