Archive | Design tips RSS feed for this section

Get Our New Toolkit: Free Imagery Resources for Nonprofits

We all know that storytelling is critical to reaching and maintaining an audience. But content creation can be a persistent challenge for nonprofits—especially with limited resources and multiple communications channels. Fortunately though, it’s easier than ever to illustrate your messages with beautiful, free imagery. You just have to know where to look. Over the years, […]

Leave a comment Continue Reading →

Evaluating the Shelf Life of Your Logo

When is the right time for your organization to get a new logo? You might imagine that someone who does design for a living would answer, “Right now! Let’s get started!” But the truth is, you may not need a new logo. And there’s no prescribed lifespan for an organization’s identity. (Sadly, this is not […]

Leave a comment Continue Reading →

Crafting Personas: The D&D Approach to User Experience Design

No, the “D&D” in this post title does not refer to some tech-industry acronym. As the 12-year-old inside you might remember, it stands for Dungeons and Dragons. Surprisingly, the decidedly untechnical paper-and-pencil game is quite relevant to today’s world of internet marketing, and here’s why: user personas! D&D players (or so I’m told…) start by […]

Leave a comment Continue Reading →

Retina Displays: What They Are and Why They Matter to Anyone with a Website

  If you’ve read our previous article on low-res and high-res imagery, you know that the web was initially designed to display images at 72 pixels per inch (ppi). This is considered “low-res” on the spectrum of potential pixel density, but as most screens—computer, mobile, TV, etc.—can only display at 72 ppi, it’s not a […]

Leave a comment Continue Reading →