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Get Our New Toolkit: Free Imagery Resources for Nonprofits

We all know that storytelling is critical to reaching and maintaining an audience. But content creation can be a persistent challenge for nonprofits—especially with limited resources and multiple communications channels. Fortunately though, it’s easier than ever to illustrate your messages with beautiful, free imagery. You just have to know where to look. Over the years, […]

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Honoring Heroes

Just last week, I had the privilege to spend a pleasantly mild evening at a Frederick Keys baseball game. There was a fun mood in the air, not only because the Keys beat the visiting Myrtle Beach Pelicans, but also because it was “Superheroes Night,” and the stadium was filled with adults and kids in […]

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Just Launched! Split This Rock’s Incredible New Poetry Database

Two years ago, we began working with the inspiring people at Split This Rock on their website redesign. The new site launched in the spring of 2014, boasting a more visually engaging design, as well as a mobile-responsive layout and a more staff-friendly CMS. After the launch, our work (together with the fantastic Rob Howard) […]

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Team Mack-Sumner Runs to Donate Life

Ideal Design has been honored to collaborate with our client, the Living Legacy Foundation, on countless design projects. But last Saturday, we were able to get involved in a much sweatier way, as staff members from Mack-Sumner raced the sunny streets of Baltimore during the Donate Life Family Fun Run. The event raised money to […]

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Evaluating the Shelf Life of Your Logo

When is the right time for your organization to get a new logo? You might imagine that someone who does design for a living would answer, “Right now! Let’s get started!” But the truth is, you may not need a new logo. And there’s no prescribed lifespan for an organization’s identity. (Sadly, this is not […]

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Recent Project Highlight: Poster Design for Hollaback! Baltimore

I first learned about Hollaback! Baltimore when local activist and musician Shawna Potter was featured on my favorite podcast, Escape Velocity Radio. And I was excited by the opportunity to design a poster for their Safer Space campaign. Hollaback! is a nonprofit organization as well as a movement of activists from around the world. Their […]

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Crafting Personas: The D&D Approach to User Experience Design

No, the “D&D” in this post title does not refer to some tech-industry acronym. As the 12-year-old inside you might remember, it stands for Dungeons and Dragons. Surprisingly, the decidedly untechnical paper-and-pencil game is quite relevant to today’s world of internet marketing, and here’s why: user personas! D&D players (or so I’m told…) start by […]

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Retina Displays: What They Are and Why They Matter to Anyone with a Website

  If you’ve read our previous article on low-res and high-res imagery, you know that the web was initially designed to display images at 72 pixels per inch (ppi). This is considered “low-res” on the spectrum of potential pixel density, but as most screens—computer, mobile, TV, etc.—can only display at 72 ppi, it’s not a […]

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An Invitation to Baltimore! (Especially for Metro DC Residents)

Amazingly, it’s been over two years since Ideal Design moved its office from U Street in DC to the Little Italy neighborhood of Baltimore. And I’m proud to say this city has grown on me substantially. I’m constantly surprised, though, by how many of my DC clients and colleagues are unfamiliar with Baltimore. They always […]

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